So let me break this down.
Primary colours are the basic colours of the color palette. There is no way of mixing these three and getting them from scratch from any other colors. Red, blue and yellow are what begins the whole process.
Secondary colours are the three basic colours you can create using the mix of primary colours.
Teritary colours are obtained by mixing all three primaries of a primary with a secondary colour. An example would be: orange + blue; green + red; purple + yellow.
Colour selection process is one of the hardest and longest of all. Why? Because the colours that you chose for your brand at the very beginning of founding it - they are going to stay with this brand forever and they will represent it. People will recognize the image of the brand in different ways due to different colour palettes. So it is your choice what you want that palette of 5 main colours be.
These choices are based on many factors and are all based on the power of colour to deliver specific messages, e.g.: cultural - gender, age, politically, geographically; historical - era, association, provenance; social - lifestyle, mood, attitude. While choosing the colour scheme, it is important to keep in mind incorporating different colours from different colour groups. Adding a neon shade to your neutrals will make the eye focus more on the image and let it concentrate on the neutrals more.
"Each palette needs to be considered - not just as a combination of all the colours selected but looking at the choices in small groups, trios and parts. By sub-dividing the range it is possible to demonstrate the full flexibility inherent in the selection to derive drastically different moods from one palette." - Timothy Rundle, lecturer
Understanding basic colour palette is crucial part of working in the fashion industry. Colour behavior plays an important role in presenting, buying, styling, coordinating, selecting, editing, analyzing etc. These are a couple of examples of how different shades and tones, as well as, different colour mixes affect our view.
Hue is the equality that we call the colour, to distinguish it from another.
Value is the lightness and the darkness of colour.
Chroma is the intensity of the colour, its brightness and purity, or dullness and impurity.
Colours are often affected to give a more paler look or more vibrant look to an image by simply mixing them with a bit of white or a complimentary colour.
Tints are hues with white added.
Shades are hues with black added.
Tones are hues with grey added.
What I found really interesting about this lecture is that the simplest things have an enormous effect on our life and the way we look at things.
Teritary colours are obtained by mixing all three primaries of a primary with a secondary colour. An example would be: orange + blue; green + red; purple + yellow.
Colour selection process is one of the hardest and longest of all. Why? Because the colours that you chose for your brand at the very beginning of founding it - they are going to stay with this brand forever and they will represent it. People will recognize the image of the brand in different ways due to different colour palettes. So it is your choice what you want that palette of 5 main colours be.
These choices are based on many factors and are all based on the power of colour to deliver specific messages, e.g.: cultural - gender, age, politically, geographically; historical - era, association, provenance; social - lifestyle, mood, attitude. While choosing the colour scheme, it is important to keep in mind incorporating different colours from different colour groups. Adding a neon shade to your neutrals will make the eye focus more on the image and let it concentrate on the neutrals more.
"Each palette needs to be considered - not just as a combination of all the colours selected but looking at the choices in small groups, trios and parts. By sub-dividing the range it is possible to demonstrate the full flexibility inherent in the selection to derive drastically different moods from one palette." - Timothy Rundle, lecturer
Understanding basic colour palette is crucial part of working in the fashion industry. Colour behavior plays an important role in presenting, buying, styling, coordinating, selecting, editing, analyzing etc. These are a couple of examples of how different shades and tones, as well as, different colour mixes affect our view.
Hue is the equality that we call the colour, to distinguish it from another.
Value is the lightness and the darkness of colour.
Chroma is the intensity of the colour, its brightness and purity, or dullness and impurity.
Colours are often affected to give a more paler look or more vibrant look to an image by simply mixing them with a bit of white or a complimentary colour.
Tints are hues with white added.
Shades are hues with black added.
Tones are hues with grey added.
What I found really interesting about this lecture is that the simplest things have an enormous effect on our life and the way we look at things.
xoxo
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