Mulberry

For my current project I have been asked to work in a group on a brand. The aim is to develop a new concept which will help bring the brands image/sales up in the market. We have chosen Mulberry. 

Mulberry is a brand which combines the cool of the city and the intricate craftsmanship from the countryside. The brand promises quality and practicality in all their luxury goods, which are British based in production.

Mulberry have collaborated with many celebrities who are thought of as Britain's well-known icons. People such as Alexa Chung and Kate Moss feature in their collections and are seen representing the brand in the lookbooks.

Over the years, Mulberry have developed quite a following within the celebrity circle, after Emma Hill took over the reigns of the company from Stuart Vevers, back in 2007. Well known British celebrities have been photographed supporting the Mulberry image and lining the front row during all their fashion shows.

Below are some of the images I have taken on the London trip while researching the brand. Unfortunately, the manager of the flagship store disagreed to us taking pictures of the interior, however we got a current hardcover lookbook.

xoxo