During the photoshoot for Rarcult's first promotional campaign we have found a few struggles, for example lighting. We had to be extra careful on how we manipulate the lights to bring out different features in our models. One of our other struggles was keeping the brand values whilst shooting. We were initially looking to create a vision of a powerful man. After careful editing of the photos, we achieved the final look which we were all pleased with.
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xoxo
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